“Her approach to cake making is heavily informed by her training in both art and psychology. De Lung attended an arts magnet high school before studying cognitive science in college. She had already been baking for a few years when she pursued a masters in psychology, which, she said, helped her hone “the tool of yourself and who you are.” Those realizations have led to “a relationship between myself — my hand, my skills, my eye — and then the environment and what it’s offering,” she said.”
-The New York Times, 2023

. . .

CAKES

Please refer to the cake-ordering process below for general information on our 2024 cake schedule. If you are an engaged couple, a celebrant, or a planner seeking to book with us or learn more, please complete the form at the bottom of this page. For general inquires or oddball questions :) you may also email us at inquiry@jasmineraecakes.com

SPEAKING ENGAGEMENTS, PRESENTATIONS, JUDGING

It’s been reflected to me that my presentation style is articulate, impassioned, and personal. As an experienced speaker, presenter, and judge for community events, I gravitate toward offering a new way to think about the wedding industry, cake-making, and small-business ownership, that emphasizes the relationship we make to society at large, and to ourselves, personally.

Please reach out to inquiry@jasmineraecakes.com to inquire about having Jasmine participate at an upcoming event, show, or convention.

WORKSHOPS, CLASSES, PRIVATE INSTRUCTION

Please refer to the Learning tab above for our upcoming in-person cake workshops, retreats, and online courses. For gingerbread workshops, head over to the Gingerbread Project tab

BUSINESS CONSULTATION

It took me 8 years to start to get my groove, both as an artist and a small business owner. 18 years later, plus a master’s in Psychology, has set me on an unexpected path of becoming “the cake therapist”. Our sessions are practical, yes, with implementable changes, but at the forefront, we will focus on what is the right type of business for YOU. There is no correct way to run a business, especially for those of us who make a profession out of our creativity and craft. Allowing me to reflect to you, help you hone the intentions of your business, and then strategize a schedule of actions to take, could accelerate the health and maturity of your creative business.

Or maybe you simply have a list of burning questions that you just need to ask a cake expert who has been an innovator in the field, and happens to have an art and psychology background. We can book a single session and burn through your questions in depth or plan out an extended series that allows you to work through developmental milestones.. Please email inquiry@jasmineraecakes.com to begin.. Like most therapists, I charge a sliding scale. Many cake-makers enter this field without business acumen and then wander aimlessly for years, trying to understand if the practices that work for others will work for them too. Designing your business to be right for YOU is something of an act of self-love.

TASTING

We are based in San Francisco and easily provide cakes throughout California, but will create and deliver all over the world.

Please reach out to discuss possibilities if your event is not in the greater San Francisco Bay Area